Build Faster. Build Stronger. From managing logistics via phone calls and laggy spreadsheets to a "Silent" WhatsApp-based ERP that runs on autopilot.
The Patient: Tierra Contracting
The Profile: A modern construction partner managing heavy logistics (FMS/TMS) for massive infrastructure projects.
The Headquarters: South Kalamassery, Kochi.
Tierra had the fleet
60+ vehicles,
but their operations were strangled by a manual, reactive chain of command.
Dispatch was a game of "Telephone." Site Engineer calls PM → PM calls Coordinator → Coordinator spends 6 hours manually calling 60+ drivers just to assign trips. Resources sat idle while phones rang.
They had invested in a custom Azure web app, but it was just a "glorified spreadsheet." It was so laggy and user-unfriendly that drivers refused to use it live.
Because the software failed the user, drivers would wait until 8:00 PM to batch-upload data from memory or messy notes. Result? Zero accuracy. Head Office was making decisions based on week-old guesswork.
Est.
₹54 Lakhs
in Salaries + Stalled Growth
Direct Cash Burn:
Tierra was paying for a bloated "Data Entry Army" and multiple Coordinators at every site just to manage phone traffic and type handwritten notes.
The Scalability Ceiling:
They physically couldn't bid on new projects because their best people were stuck baby-sitting a broken process.
THE KILLER QUOTE
"We were a modern construction company running on phone calls and memory. Our coordinators were burnt out, our data was weeks old, and our 'cloud software' was just a digital notebook nobody used. Emilda & Co. didn't just fix our tech; they silenced the chaos. Now, the system does the talking."
— Director, Tierra Contracting
The Strategy: We moved from "Verbal Coordination" to "Digital Dispatch." We built a system where the software acts as the Coordinator.
We killed the manual phone chain. Now, the Project Manager simply enters the requirement (e.g., "10 loads of gravel from Site A"). The system automatically identifies available trucks and allocates the trips.
The Result:
The Coordinator approves the plan in one click. 60+ drivers receive their orders instantly via WhatsApp. No phone calls. No confusion.
We realized that for drivers, User Experience = Data Integrity. We scrapped the laggy web app and built the entire interface inside WhatsApp.
Zero Friction:
Drivers don't log in. They send "Hi" to start. They upload a photo to close a trip. Data is captured at the moment of action, practically eliminating "Ghost Trips" and memory errors.
Construction shifts (6 AM–6 PM) are rigid; reality is not. A trip finishing at 6:30 PM used to break the old payroll system. We engineered a "Buffer Time Algorithm" that intelligently attributes revenue to the correct driver regardless of shift overlaps, ensuring 100% billing accuracy without manual intervention.
The Result: We transformed Tierra from a "Manpower-Heavy" operation to a "System-Driven" Enterprise.
SCALABILITY UNLOCKED
1 → 7+ SITES
Tierra expanded operations to multiple new sites with Zero Additional Admin Staff. The software handles the communication volume; humans focus on strategy.
DIRECT SALARY SAVINGS
₹54,00,000+
Eliminated the manual data entry teams and reduced the coordination headcount required per site. The system paid for itself in Q1.
DATA LATENCY
14 DAYS → REAL TIME
Head Office sees every trip, every liter of fuel, and every vehicle location live. No more waiting for notebooks to arrive.
DRIVER ADOPTION
100%
By meeting users where they are (WhatsApp) instead of forcing a "Zombie App" on them, we achieved immediate, total compliance from the workforce.
If your managers spend all day calling drivers instead of building your business, you have a coordination bottleneck. Stop running your operations on lag.
Book a Confidential Diagnostic with Emilda & Co